Gratitude Goes A Long Way...

I know in our community today is a big day.

The school year starts with so much uncertainty, so much chaos, and speaking from experience…

plans that took weeks or months to put together won’t go as planned…

and that’s okay.

We’re all doing our best right now.

Gratitude goes such a long way, especially right now.

Last week I was caught off guard with a surprise “speech.”

I’m usually not one to stumble on my words, but I did, and all I could come up with was gratitude for our team.

They’ve pivoted so much, they’ve dealt with so much change, they listened to so much client feedback, and in doing so they are more bought into our mission than ever before.

I have such an enormous amount of gratitude for all of them, especially right now.

And our clients…

Oh, where do I start?

I always remind myself and my team, none of what you see would be possible without all of our clients.

Like a lot of you, I get a lot of e-mails.

I’m fortunate that typically 1-2 each day are client feedback e-mails, and recently, it’s been a lot of praise for our adaptation and innovation in the current times.

My response is always something to the tone of…

“None of it would be possible without your support and the hard work of our great team.”

Our clients have supported us so much over the last six months…

Not only have most of them stayed engaged in some type of activity, more importantly, they’ve also remained a part of our community, supporting our team, donating time and money to our community efforts, leaning on each other for support during these crazy times, and seeing first-hand that our community exists to change lives, not just in the gym.

I have so much gratitude for them.

I bumped into a colleague (not affiliated with Spurling) at the grocery store and he was talking about how other gyms in the industry are down 65%, and it’s those that both didn’t pivot and adapt to the “new normal” and have a really strong community before the pandemic.

As a consultant for the industry, I wish that number wasn’t true, but it is.

Although we’ve certainly taken a hit, we’re down about 15%-20% and climbing back, the gratitude we have for our clients, especially over these last six months, has never been higher.

I say all of this just to put gratitude at the forefront of your mind.

Show gratitude for those in your life right now.

Gratitude for their hard work, for adjusting to the new normal, and for being a part of your life.

This week is especially hard for a lot of people.

Teachers, parents, students, they’re all navigating challenges and struggling in their own way.

And as our friend, client, and Chamber Director Laura Dolce said this morning…

“And things - hopefully, little things - will go wrong at every level, on every day, despite months of planning and pivoting from the superintendent’s office on down. There isn’t a lot any of us can do to stop that, but we can control how we respond to it. After everything we’ve learned these past months, I hope that’s with kindness.”

Kindness and gratitude.

We all need more of it in our lives.

It’s been a wild six months, but together, I know we will be stronger, and as we enter a new school year, fall is upon us, “routine” is upon us, and with that, I hope we can all show gratitude to those around us as that will help us get past this.

1% Better.

Dedicated To Your Success,

Doug Spurling

Two Questions...

Can you believe it's already Labor Day?

This summer felt crazier than ever, of course, and fall is upon us.

It's feeling like fall too.

As I write this it's a crisp 49 degrees outside.

I love this time of year and all that it encompasses.

As we approach fall, and the time of year when most people feel like they can finally get back on track, it's important to ask yourself two questions.

Why?

If you want good answers you have to ask good questions. 

The first question...

If we were sitting down and having a conversation one year from today, and you were looking back over that year, what has to have happened physically/mentally/emotionally for you to feel happy with your progress?

You could also change the duration to be four months so you're thinking about what the end of 2020 looks like if you find yourself struggling to think too far out.

The important thing with the above question is you think about what success looks like. 

Too many of us are working towards improving things (physically, emotionally, etc) but we don't ever step back and look at what success actually looks like. 

Ask yourself the above question, write it down, and tack it somewhere where you'll see it every day. 

Two things are going to happen...

You now have a clear picture of what success looks like so you'll be more focused on what you need to do to accomplish it.

And...

As humans, we are terrible at gratitude to ourselves.

It's never good enough and we could always do more, right?

Well, if today you write down what success looks at the end of this year, I can all but guarantee when the end of the year comes around, if you didn't write it down you may have accomplished all that you were going after, but you'll see it as it's not good enough because you'll want more and not realize how much you actually accomplished. 

The second question...

What do YOU need to change to make that happen?

This is big.

This where the results are made. 

Action.

Execution. 

However you want to think about it, it's going to take you changing something. 

So...

Get super clear on what success looks like and then figure out what you need to change to make that happen. 

It sounds simple, but only few take the time to map this out. 

I hope you have a great Labor Day.

1% Better.

Dedicated to Your Success,

Doug Spurling

Hide Your Face...

She walked in the door, her hand trying to hide her face like she was ashamed to walk through the door.

“I’ve been lazy, I haven’t been working out, and I’m embarrassed because I haven’t been here in so long.”

My response…

“It’s so great to see you, awesome job walking through those doors.”

That’s been a trend this week, and is typically a trend in September, it’s probably just heightened due to the pandemic.

Listen, I’m right there with you…

My workouts have been inconsistent at best, I’ve put on some weight during the pandemic, and I’m not feeling awesome about my fitness.

I feel lazy, but I also know that my focus has been elsewhere, and that’s okay.

I also know that I’ll get back on track, I didn’t lose everything I’ve worked on.

I know that’s a tough mindset to get to, and believe me, I certainly have the daily internal battles and negative self-talk too.

But what other option do you have?

We’re not going to throw in the towel and just give up on our health forever.

Get back on the saddle.

I know this summer has been crazy, there’s been no routine, we all have probably packed a few extra pounds on, and we’re not feeling awesome.

But here’s the thing…

Action breeds motivation.

Just do something.

Just hop on a STREAM session in your living room…

Just walk through the door, and let our team take care of the rest.

I know it’s hard, I know you’ll be embarrassed because it’s been awhile, but trust me, my team and I want to welcome you back with open arms, and there is ZERO shame.

I’m not saying any of this is easy, but often what we need to do most is not easy.

I can’t wait to see you in September.

1% Better.

Dedicated to Your Success,

Doug Spurling

My battle with depression

** If you’ve been a part of the Spurling community for any length of time, you’ve probably read this account of my personal experience with depression. But a conversation with a client yesterday reminded me that this is a topic that needs to be discussed and non-stigmatized. As often as we can.

The first time I understood, and I mean understood in my bones, that something was wrong, I was less than five minutes in to a run.

It was a warm summer day in Altoona, Pennsylvania, and I took off from my house, intent on running what was then a familiar seven-mile route to the Horseshoe Curve. 

Runners will tell you that a run often feels hardest in the first 15 minutes.

My body felt different right from the start this time. My legs felt as though someone had filled them with rocks. My shoulders felt like I was wearing every piece of winter clothing I had. My feet seemed to be moving through mud.  

A friend snapped this picture when I was working at Trail Ridge Store in Rocky Mountain National Park and I had no idea. I was surrounded by the beauty of the park, but often couldn't take it in. 

Runs are often hard.  But this day was different. 

Less than a half-mile later I finally stopped. Standing along the side of the road, hands on my knees, staring at gravel and asphalt, I found myself somewhere between apathy, fatigue, and a growing anxiety.

I turned and walked back to the house. I crawled onto the couch and spent the rest of the day there, battling a tidal wave of feelings:

Fear. I didn’t understand what was happening, but physically, I felt off.

Guilt. I’d set out to run seven miles and didn’t.

Shame. I was soaked in the shame and failure of my poor excuse for a life.

And hopelessness. I didn’t see how anything would get better.

I was 28 years old, working at a camera shop for minimum wage; trying to decide what to do with my life and feeling embarrassed that I hadn’t done more. By then I’d started and left two graduate programs in two different fields, feeling woefully inadequate as a student.

I’d stalled out in my effort as a writer, constantly battling to find motivation and focus.

For most of my twenties, running was the one thing that left me with a sense of accomplishment in my day-to-day life. No, I didn’t have a profession and I wasn’t the writer I’d hoped to be, but I could check off the runs and return to another sleepless night feeling as though I’d done something.

Without running I had precious little to hold onto. That failed run took away the last little bit of hope I had of amounting to anything in my life.

I’d like to say that I did something about my depression that same day. But I didn’t. A few days later, driving along a rural Pennsylvania road I was overcome with a desire to end it all. One quick turn of the steering wheel, a heavy foot on the gas pedal and a run in with a tree and it would all be over. And everyone else would be better off without me.

For a split second I looked down at the steering wheel and wasn’t sure what I was going to do. I slowed down, pulled over to the side of the road and sat in the car for a few minutes.

Then I finally decided to do something about it.

My battle with depression

If you met me today, I think (hope) there are two truths about me that you’d find surprising.

I’m an introvert. (Honestly. I hid behind my mother’s legs until I was taller than she was. It was awkward).

I’ve been treated for depression for the past 11 years.

I hope the second one is surprising because you experience me as happy. Maybe even fun. But I really hope you see my happiness, because I have worked harder at my happiness than I’ve worked at anything else in my life.

This is a recreation of the word art I did in sixth grade. It was both witty, sad, and a cry for help. 

In retrospect, I was depressed for most of my life. In sixth grade we had to make word art - choose a word and animate it. I chose the word depressed. I tried to make it funny, with two big D’s on the end and the rest of the word smaller. But the addition of crying eyes in the capital D’s should have let someone know I was struggling.

High school and college helped mask some of my struggles. I always had sports to keep me focused. I did well enough in school, I worked on the college and high school newspapers.

Late in my senior year of college, I began a downhill slide that would last for well over a year. It began with the personal discovery that I was gay, which happened when I was 21. And that discovery left me feeling so rejected by God and religion and society that I was sure suicide was my only option. I was a devout Catholic; being gay was not an option and pretending I was straight involved a lie I couldn’t live.

But thankfully, I had enough hope to plod on. And I thought that my ability to plod on meant that I wasn’t depressed. I knew from other people and the media what depression could look like. And I didn’t think it looked like me.

My mistake through all of these periods of time was thinking that my experience was all there was to life. I had highs and lows, but the lows were really low and the highs were never very high.  

Not long after my failed run, I was diagnosed with dysthymia, also called persistent depressive disorder. The description from the Mayo Clinic is “a continuous long-term (chronic) form of depression. You may lose interest in normal daily activities, feel hopeless, lack productivity, and have low self-esteem and an overall feeling of inadequacy. These feelings last for years and may significantly interfere with your relationships, school, work and daily activities.”

The above paragraph described my life, but it had been that way for so long, I thought it was normal. It was my normal.

It wasn’t until that day, that failed run, that I finally had to acknowledge that while I was functioning and showing up for life, I was hanging by a thread. Yes, I was functioning. But just barely.

I only lasted for six months at the University of New Mexico before a second major depressive episode sent me back to Pennsylvania. 

And for the first time I admitted that it wasn’t just a question of pulling myself up by my bootstraps. I needed help doing that.

Seeking help

I’d had a therapist for a little while in my twenties, but I’d been denying that anything was really wrong. I was in therapy to help unclog my creativity, but I was certain that depression wasn’t a part of it.

Once I scared myself with the impulse to wrap my car around a tree, I was finally a little more honest. And as I mentioned in a previous post, I came face to face with the real answer to the question, “how’s that working for you?”

The big hurdle for me was to try anti-depressants. They are not for everyone. They do not fix everything. And it takes awhile to find the right one. In my case, it took over six months to even begin coming out of the fog. But once I did, I made the big changes that I hadn’t been able to make before.

I picked up my life and moved to Boston. I finally went back to graduate school and finished. I found the person with whom I’ll spend the rest of my life. And after years of struggle to focus and persist, I have not just a job, but a career.

I can say with confidence that these things would not have happened if I hadn’t treated my depression. And continue to treat it. Medication doesn’t eliminate the depressive episodes. A therapist doesn’t eliminate them either; but the combination of the right support network is crucial to surviving a disease that can be so debilitating.

If I had one message to share with anyone reading this, it’s that you’re not alone, even though it feels that way. It can feel as if no one understands. It can feel hopeless. According to the CDC, as many as 1 in 10 adults report symptoms of depression, and I imagine a number of you reading this have probably suffered from depression at some point in your lives. 

And if you need a lifeline, there is one.  The National Suicide Prevention Lifeline is a 24-hour resource; call, chat, or text at 1-800-273-TALK, and http://www.suicidepreventionlifeline.org/.  The Lifeline can also refer you to resources and counseling in your area. 

There is help. There is hope. And there is a light that can shine through that darkness.

The Climb

It’s hiking season here in Maine.

Every time I login to social media I’m seeing pictures of clients and friends on a hike.

It’s awesome to see, and the analogy of my message today.

When you go for the hike, do you do it for the view at the top, or do you do it because it’s something fun to do, potentially with friends, or potentially to give yourself some “me” time?

If you’re like most people I talk to, of course you enjoy the view at the top, the destination, but it’s more about the day in nature.

It’s more about the climb.

I can’t think of a better example for fitness, and really life in general.

So many of us have a goal in mind, whether it’s fitness related, career related, or what have you, and all we focus on is getting to the top.

But isn’t it really all about the climb?

Imagine if you went out for a hike, took two steps, and you reached the top.

Sure it would be a nice view, but there would be no personal satisfaction, no reward, no fulfillment.

It’s about the journey.

It’s the peace and quiet of nature.

It’s being surrounded by friends that are supporting you along the way.

It’s about choosing the right path, overcoming obstacles, and stopping to smell the roses (or pine trees) every once in awhile.

“Don’t be so busy looking forward to the extraordinary moments that you miss the ordinary moments.”

If all you’re focused on is reaching the top, the top of anything, you’re going to be extremely dissatisfied when you reach it if you didn’t take time to really enjoy the climb.

So, I guess my take home points…

There are way more analogies about hiking and fitness/life than I thought, which makes me love it even more.

We need to fall in love with the process, we need to fall in love with the climb, not the top, not the destination.

And finally, there is no final “top of the mountain.”

As soon as you reach one, you’re going to want to do another, and another, and another.

It never ends.

Which is the joy in all of this.

1% Better.

Dedicated to Your Success,

Doug Spurling

The First Draft Will Be Terrible...

The other week I was meeting with Coach Jess…

She’s getting ready to host her first workshop at Spurling (show her some love and sign up for her Barbells For Beginners workshop on 9/16).

We were talking through a content game plan to help get the word out.

I could tell she was nervous, and it made me think about the “first draft” concept.

Your first blog post will be awful.

Your first presentation will be awful.

Your first video will be awful (Jess your first video was far from awful).

Your first [fill in the blank] will be awful.

However, you can’t make your 50th without making your first.

By far one of the biggest ways you can “win” is to out implement, to outpace, and to just do.

These e-mails…

I know they have grammar issues, I know they’re not perfect, but you know what…

You get one from me every day at noontime.

I don’t let the overthinking, the fear of rejection, any of it, slow me down from shipping the thing.

(By the way, “shipping” is a term for publishing or putting your work out to the world.)

Hopefully, every time I write it gets better, but without writing and sending every single day I would just be one of those spinning wheels on a computer.

Now, of course, we want our stuff to be good, I want these e-mails to be solid, but I’m not going to let perfect be the enemy of procrastination.

The first time you workout is going to be scary and intimidating.

But they don’t become less scary and less intimidating until you actually do the first one, then the second one, followed by just showing up and getting better.

There is certainly merit in making sure what you do, what you “ship” is quality, in any area of life.

However, what I often find is a lot of dreaming, a lot of wanting, but often not backed up with action.

That’s typically backed by a few things (lack of discipline to stick with it), but more often than not it’s fear.

It doesn’t matter if we’re talking about fitness, in your career, or in your personal life.

Putting ourselves out there is tough, it’s a vulnerable position to be in.

However, please know that what you’re looking for is your “50th draft” and you can’t get to that until you do your first.

As we continue to move forward in 2020 just keep in mind one of your most competitive advantages with yourself is to understand that the first of anything will be terrible, but you don’t get to the 50th without doing the first.

Also, you can really “win”, you can really have a leg up, by just out doing, outpacing, and out implementing.

You just have to have pig-headed discipline and squash that fear.

Reply and let me know if we can help…

1% Better.

Dedicated to Your Success,

Doug Spurling

You can't use this word anymore...

For one day, I’d like you to remove one word from your vocabulary. 

Only.

As an adjective, the definition is “alone of its or their kind, single or solitary.”  It's the only jazz joint in town. 

But I would add another definition. 

To minimize. 

So often I hear clients use the word to minimize themselves and their actions. “I only did 10 reps instead of 12. I only did three sets instead of four.” 

And these are not clients who are being lazy. They are not clients who are dogging it and taking the easy way out. These are usually people that are working as hard as they can - they are working 60 hour weeks, driving three kids to three different extracurricular activities and somedays it's all they can do to even walk through the doors for a workout. 

Ok, to be fair, I do it too sometimes.

I only worked out twice last week instead of three times.

Stop it, ok? For today, stop minimizing what you do.

When we use words like only or  just (click here to read my post on the word just) we minimize the work that we are doing.

We minimize ourselves and our efforts. We are, in effect, saying to ourselves that we are not enough and that what we have done is not good enough.

The word only, much like exclamation points (thanks to my college professor Dr. Minot) is unnecessary. When someone says they only did three sets, I repeat it back to them:

So you did three sets. 

I only journaled my food three days last week.

So you journaled three days, as opposed to the zero the week before. 

Language matters, ok? What we say matters and what we repeat to ourselves matters.

Let me say that again.

Language matters. 

What we say aloud to our friends, our coaches and ourselves matters. What we say in front of our children matters even more.  

I'm not saying that you shouldn't work hard. I'm not saying that you shouldn't push yourself. In fact, set three goals for the week. My stretch goal for meal prep is five days, my ideal is four, and my minimum is three days. Sure, you can push for five, but if you get three days in then you've done a damn good job for yourself. 

And don’t you dare tell me that you only did anything.

Ok?

Stack those successes on top of each other. Keep pushing forward. 

But stop minimizing yourself. You deserve more.

100 Day Sprint

It’s been a wild ride this year, huh?

Summer has been really hot, it’s been nice, and you may have enjoyed a bit too much of the beers and barbecues.

Well, not too much, but maybe you know it’s time to buckle things down.

I often talk about “sprinting.”

We can’t sprint all year round, but we can sprint a handful of times a year.

A sprint is a focused duration, with a clear start and a clear deadline.

In a 100 day sprint, we focus on 1-3 things for 100 days, and then take it easy for a few. 

If you’re up for it, I’d invite you to join me in a 100 Day Sprint starting the day after Labor Day.

That will take you right up until the holidays.

You see, none of us can "sprint" all of the time. 

You can't say no to everything, be super consistent all of the time, and crushing goals left and right?

Why?

Life. 

Life gets in the way, and you'll most likely burn out. 

So instead, schedule 2-3 100 day sprints where you're super dialed in, and you're working towards specific goals. 

Typically, one works really well coming up now, in the fall, and another one in the New Year after the holiday reset.

You'll be amazed at how much you'll achieve during those days. 

During the other breaks, you're not not working out or eating like crap, you're just more in a "maintenance" or "cruise-control" mentality. 

You say yes to dessert a few times, or yes to drinks with friends more. 

And that's ok. 

You can't always have the pedal to the floor. 

So my action item for you...

Map out what you want to do in the 100 days, pick your start date, and do then calculation of when your 100 days is.

Then be ready to sprint!

1% Better.

Dedicated to Your Success,

Doug Spurling

We Not Me...

Creating Space...

I've dedicated my life to creating spaces for others to flourish...

I've poured my heart and soul into our community, it's clients, and our amazing team.

Our average team member has been with us 4.87 years.

Our average client has been with us 29.92 months.

Although those both don't sound like much, the fitness industry has an 80% annual trainer turnover, 4 out of 5 employees leave each year, and the average client keeps a gym membership for about 12 months.

When I'm not pouring my heart and soul into that endeavor, I dedicate any "free time" I have to other gyms to help organize their operations, run better teams, and create a better space for them to flourish.

My vision has and always will be how can I continue to create space for them (clients and team) to grow and succeed.

Whether that means investing back into the gym for our clients, for example, in the second half of this year we'll have spent thousands of dollars and hours building out our new app for clients to use, as well as spent over $20,000 in creating a dedicated outdoor workout space for clients to enjoy.

I don’t take our clients support lightly, and I hope that by reinvesting back into the team, the gym, and the community as a whole, you see it goes to good use.

I sometimes feel I need to defend some of this (50% my internal battles/50% what I hear), hence today's post, but I also write this to share there is always a "we" in front of "me."

Every year our team sits down together to update the company vision, to create one that serves the greater good, and allows each team member to flourish.

Then we get to work and make it happen. The projects, to dos, and milestones we hit are 100% credited to their hard work and the action they take on our vision.

That doesn't come without enormous sacrifice from me and our team.

One of my favorite terms of 2020 is "blindspots."

We all have them.

I have them, you have them, we all do.

I think it's a huge blindspot for people to look at someone and think how good they have it, they see the green grass, but they don't see all the crap underneath that keeps the grass green.

Although I'm enormously grateful for the life I've worked so hard to create, and the impact we continue to create within the community, creating "spaces" for others doesn't come without sacrifice.

My marriage suffers because of it, I don't give my kids the attention they truly deserve, I have probably taken years off my life from the stress, my weight fluctuates like the stock market, and I had years where I wasn't sure how I was going to keep a positive balance in the checking account, let alone take an above minimum wage paycheck because every penny went back into the business.

Risk.

But they don't see that. They just see the green grass.

Many people on social media saw that we recently purchased a lakehouse, yes as space for my family to create memories at, and maybe, just maybe, I'll be able to shut things off a few times a year when I'm up there, but here's what a lot of people don't know...

It's been a part of our community vision for five years to have that property, a vision to have a place for team members to get away to with their families, to host retreats and events at, something that members of our team are truly passionate about and it will allow them to grow both in their passion and monetarily.

Which brings me to the Infinity Center, a 5,300 square foot addition to Spurling Fitness that I announced on Friday.

It's more space for others to flourish, whether that be to have space for additional programs so our long-tenured team members can grow, or space for clients, and future clients, to succeed and have an even better experience.

Again, years ago the team and I sat in a conference room to create the space of this vision. This space will allow us to change more lives, and also allow our team to grow, expand, and continue to showcase their unique abilities.

For example, Trent building out a great nutrition program or Kim building out her personal development programs. We'll now have dedicated space for those programs, to allow not only the programs to grow, but for the directors of each program to grow, again, with passion, and also financially.

I firmly believe in and try to live and practice what's called Servant Leadership.

I'm here to serve, help people win, and I know the more people I help the more I help myself.

Unfortunately, I'm continually learning, there will always be people who don't see that.

They just see the green grass and not the crap underneath it.

Growth is scary and risky.

We just happened to put scary growth and risk on top of one of the craziest years in history.

However, with authenticity integrity, humility, and kindness (four out of our six values we live at Spurling), I'm proud today to showcase what my team and I are doing.

1% Better.

Dedicated To Your Success,

Doug Spurling

PS: If you missed the announcement about the Infinity Center on Friday you can read more about it here: https://spurlingfitness.com/blog/infinitycenter

PPS: If you missed what's "on deck" at Spurling for the rest of 2020 click here: https://spurlingfitness.com/blog/ondeckatspurling

The Infinity Center Comes To The Kennebunks

If you’ve been by Spurling Fitness recently you’ve noticed quite the mess.

117644870_10159344419762788_40253835448399540_o.jpg

Excavators, dirt kicking up, heavy machinery, etc.

Well, it’s the start of the next piece of our vision coming to fruition.

Since I started the Spurling brand back in 2012, I’ve always been a fan of two major things.

Coaching & Community.

That’s why at every single visit, non-negotiable, every client at Spurling Fitness has a coach with them to guide the session.

It’s also why we do things together in the local community, raising hundreds of thousands of dollars for charity over the years, hosting events and volunteering opportunities, and really assuring that everyone that is a part of our organization feels like they are family, part of something bigger than themselves.

In our 2025 company vision, one line reads…

“Spurling Fitness is our base and baby and without this strong base, none of the other brands exist. We never forget that….”

We promise to always remember that and live that daily.

As many of you know, we have an incredible team, and we feel very strongly in our ability to coach (not just change your body but change your life), and with our network of peers and their abilities, this goes well beyond just working out.

We also feel that we can reach more of the community, and change more lives, without making more gyms.

It’s for that reason that we are building the…

Infinity Center.

The south view as you enter the parking lot. The Infinity Center to the left and Spurling Fitness to the right

The south view as you enter the parking lot. The Infinity Center to the left and Spurling Fitness to the right

Opening in January 2021, the Infinity Center, is a 5300 square foot expansion to our brand.

Although physically connected to Spurling Fitness, it will be its own brand serving the local community.

The 5300 square foot space is set out to create a true “destination” for those striving to get better.

Whether it be getting better physically, mentally, emotionally, or personally.

With its own private entrance, completely separate from Spurling Fitness, once you enter the space, it is divided into two main areas.

The first area is a multi-purpose room managed by Spurling Fitness.

This space will dual purpose as a studio and a classroom.

A sample image of the multi-purpose room in “studio” mode.

A sample image of the multi-purpose room in “studio” mode.

The more quaint and quiet studio space will allow us to bring in additional and complementary services to our existing offerings, such as yoga, meditation, and other restorative services.

The studio will also be used to film and record our STREAM sessions, a new branch to Spurling Fitness in 2020 which delivers online sessions and programming for clients wanting the convenience and flexibility to workout from home.

A sample image of what transforming it to a classroom or workshop space would look like

A sample image of what transforming it to a classroom or workshop space would look like

When not being used as a studio, it will be easily transformed into an event and classroom space.

Over the years we’ve built out complementary coaching programs such as nutrition coaching and life coaching.

These programs merit their own space, separate from the gym.

This will allow some of our long-tenured coaches to truly flourish and grow in some of the programs they’ve built through Spurling.

The space will also be available for guests and members of the community to use for events, as well as hosting our own Spurling events in the space.

Our team is highly sought after for consulting in the fitness industry, and the service industry at large, consulting for over 80 small businesses. We also plan to use this multi-purpose room to host consulting events and teachings.

To complete the Infinity Center, the remaining space will be comprised of medical office space, allowing us to bring in our peers in the health and wellness industry to be right “on campus.”

A sample image of the shared lobby for the medical office spaces

A sample image of the shared lobby for the medical office spaces

These spaces include medical, physical, occupational, and speech therapy, massage therapy, reflexology, counseling, and more.

Although they will be separate entities, we all share similar values and vision for changing lives and hope to create a true “campus” or “destination” for all of your health and personal development.

As a client of any provider, this will allow us to streamline communication and improve the user experience even more.

We continue to exist for one reason….

to change lives.

We’re so excited for the future, and although 2020 has been one for the history books, we’re so excited to be moving forward with this project.

We feel people need us more than ever before.

They need coaching, they need support, they need accountability, they need motivation, they need attention, and they need a place to go to care for them.

The fun part is, we feel more confident than ever before that we can deliver on that, especially now with the Infinity Center coming to fruition.

Thank you for being a part of this amazing community.

1% Better.

Dedicated To Your Success,

Doug Spurling

*For press or space inquiries regarding the Infinity Center please contact info@spurlingfitness.com

**Financing provided by Kennebunk Savings Bank

***General Contracting provided by Patco Construction






















Keep working

Last week a client sent me a message confessing that, as of Wednesday night, her week was shot. She’d fallen off of the workout wagon, had abandoned her nutrition plan, and was nowhere near hitting any of her SMART goals* for the week.

I messaged her back:

The week isn’t over.

Sometimes we forget that. We forget that Wednesday isn’t the end of the week. We forget that if we indulge at lunch we can get back to our plan for dinner. We forget that beginnings don’t always have to come at the our version of the beginning.

I’ll start again tomorrow. I’ll start again on Monday.

We think of beginnings as Mondays and the first day of the month and the first day of the year. Recently I’ve been listening to “To Shake the Sleeping Self,” and one of the observations that most struck me was that we all will hit a point in the journey where we lose sight of the mountain from which we have left and have no sight of the mountain in front of us. We only know the valley in between those two points that seems to go on forever.

There are several sticking points in the journey to making a behavior change. There’s the resistance to get started in the first place – and then there’s the resistance we feel when we hit that first road block in the process.

And we will hit that road block. The question is what we do when we hit that wall. One of the most common answers is that we wait. Often, when we lose momentum – either by missing a workout, a meditation, a session at the gym – we decide that we are going to wait. In part because we are creatures who like beginnings. We’ll start tomorrow, we’ll start Monday, we’ll start on the first of the month.

The thing is, we don’t have to wait. What we have to do is keep working.  

Inertia is the enemy of momentum. When we stop because we had McDonald’s for lunch, because we were too tired to get up for our workout, or the day just got away from us, we don’t need to throw out the rest of the day or the rest of the week.

 So what do you do when the craziness of a new and unpredictable school year happens?

We keep working.

When the holidays roll around?

We keep working.

When we fall off of the path?

Keep working.

Keep moving, keep doing, keep believing.

And when it doubt?

Keep working.

Slump

Do you feel like you’re in a slump?

Yeah, me too.

Things just feel weird, no one has a routine again yet, and we’re all anxious about the future and the unknown.

It’s kind of like the baseball players that get in a hitting slump.

No matter what they do, they just can’t seem to get their bat to make contact with the ball.

They’re in a slump.

Well, if you’re in a slump the obvious next question becomes…

"How the heck do I get out of the slump?”

Well, I don’t have all answers, but what I can do is share what I’m doing to help this summer slump that I know a lot of us are all facing right now.

Here are 5 things I’m doing right now that are helping

  1. Work hard to keep a small morning routine. I’m at about a 4/5 average. Four out of the five days of the week I hit a morning routine. For me that’s about 30 minutes of quiet before the kids get up, a hot cup of coffee, a few pages of whatever book I’m reading and this e-mail written that you read every day. That small chunk of time keeps the routine and I feel like I accomplished something early in the day.

  2. Gratitude. We hear it a lot, but it’s really in times like this that it’s needed. When I feel in a slump, I try to have the self-awareness to notice it, and immediately shift gears to things I’m grateful for. For me right now it’s things like a healthy family, a fun summer, and an amazing team and supportive clients. Things don’t seem as bad when you spend some time outlining what you’re grateful for and it can be the catalyst to getting you out of the slump.

  3. Some you time. Between all the projects going on at the gym, a chaotic summer with the family, clients to serve, a team to serve, and the inbox and phone blowing up, it doesn’t leave much time for me. It’s super important to carve it out. For me, other than the morning routine, it’s about two hours a week right now to workout. It’s not much, I’m going after a result right now, it’s just time to have to myself. Would I like more? Of course. But other things need my attention right now and that’s okay. If you’re feeling in a slump, carve out some “me” time, even if it’s one hour a week.

  4. Small wins. I’m all for raising the bar and having high standards, but when you’re in a slump you need to see success quick, and you need to have a lot of small wins quick. Look for the small wins. Create actions that can result in a small win. That satisfaction can carry you out of the slump.

  5. Surround yourself with your positive people. Most of my day is spent in meetings, on the phone, or behind my inbox. I make sure I carve out time each week to talk to the people in my life that are always positive, that see the other side of it. It may be a good conversation with a team member or a client, or it might be calling up my mentor to have him talk though things with me. Either way, trying to get out of a slump alone is impossible. Surround yourself with positive people.

Any who, that’s what on my mind this morning.

Anyone else relate?

I’d love to hear how you’re doing, just hit reply and I’ll be here.

1% Better.

Dedicated to Your Success,

Doug Spurling

A Different Question...

"How often should I workout?"

It’s a common question we get on day one when we meet with new people.

"I'd like to come 3-4x per week."

That's the common response for beginners and experienced folks alike. 

What's the problem with that?

It's not that 3-4x per week is right or wrong.

In fact, let me comment on that for a quick second. 

How often do you work out now?

If the answer is zero (hello, August), even once a month is going be better than nothing. 

And in fact, sometimes setting the bar high, like the above example of 3-4x per week, although it sounds good on paper, may set the bar too high. 

I'd rather set the bar lower and constantly feel the accomplishment of going over it than set the bar too high and have the disappointment of feeling like I can never reach it. 

So, even if you want to workout 3x per week I'm going to challenge you to look at it differently. 

What's 3 x 50 (let's plan on two weeks off or vacation)?

150.

Why don't we say I want to workout 150 times this year?

Isn't it really the same thing?

I like to think of goals on a monthly, quarterly, or yearly basis. 

150 workouts in a year...

40 workouts in a quarter (90 days) ..

10-12 workouts a month...

10 workouts in August!  

That doesn't sound so bad, right?

In reality, it's the same answer as 2-4x per week, but the bar is instantly more attainable.

Now, more than most, I’m not one for lowering the bar.

I don’t want you to think this mindset shift (that’s all it is), is a bad thing.

It’s still going to be work, we can still raise it, we’re just looking at it differently.

To summarize in one line, think of frequency on a monthly basis not a weekly basis.

Why?

You have a much higher chance of achieving it. 

Something will come up this week. 

Kids will get sick.

You'll get stuck at work. 

Some life event will get in the way. 

So if you're hell-bent on getting 3 workouts in this week, it instantly sets you up for failure. 

However, if you know that you have three more weeks to get in your 10 workouts you simply adjust and execute. 

Same thing with the yearly goal of 150 workouts.

If you didn't hit your 3x this week it no longer feels like a failure because you have the other 49 weeks to get in your 150. 

Now, you can't be crazy and think you're going to get 150 in 100 days, but it builds in life's way of always putting up hurdles. 

So my question to you...

We're finishing up August.

That means a little over four months left in 2020.

How many workouts are you going to get the rest of the year? 

Reply and let me know...

1% Better.

Dedicated to Your Success,

Doug Spurling

Two Areas For Growth

When we look at growth it really comes down to two things.

When I say growth, I mean development or getting better at anything. 

That could be improving your fitness and nutrition, but it could also mean improving your business or career, strengthening your relationships or family, or just trying to become a better human being. 

The two areas are...

Open-mindedness (ego) and blind spots. 

If you think about it, everything comes down to those two things. 

Let's start with open-mindedness. 

We have to always remember we don't know what we don't know. 

We have to leave our ego at the door. 

One of the largest skill sets we need to develop is the ability to see the other side or our "ego barrier."

We have a subliminal defense mechanism that makes it hard for us to accept mistakes and weaknesses. 

You have to believe that you might not know the best possible path to success. 

For example, nutrition is the easiest scenario. 

When you ask someone how they eat almost everybody says...

"I eat pretty healthy." 

The word "pretty" is key there. 

If we all ate "pretty" healthy then 70% of us wouldn't be overweight. 

We need to be openminded that maybe we're not actually eating healthy and there's a better way to do it. 

Being open to taking advice from others, and see things through another lens. 

Being openminded to change. 

Remember...old ways won't open new doors. 

An example outside of fitness would be in relationships. 

If we're deeply honest with ourselves, most of us are pretty selfish when it comes to certain things. 

Most arguments with a spouse or family member are typically caused by your need (and theirs) to be right. 

Whether you are or not, you need to be open-minded to see where the other person is coming from. 

If you are too proud of what you know or of how you are at something you will learn less, make inferior decisions, and fall short of your potential. 

The second barrier is your blind spots. 

In addition to your ego and the lack of being open-minded, we all have blind spots. 

These are areas where our way of thinking prevents us from seeing things accurately. 

We each see things in our way. 

For example, some people see the details, some people see the big picture. 

People can't appreciate what they can't see. 

We have no clue how other people see things and aren't good at seeking to understand what they are thinking because we're too preoccupied with telling them what we think is correct. 

Again, I'm talking personal growth here, but you could pull examples from any facet of life. 

In fitness, a blind spot may be solutions to losing weight. 

We think we have our own answers. 

The failure to benefit from others thinking doesn't just occur in disagreements, it also occurs when people are trying to solve problems, like trying to lose weight. 

When trying to figure things out, most people spin in their own heads. 

As a result, they continually run towards what they see and keep crashing into what they are blind to. 

For example, if all you know to lose weight is steady state cardio (running on a treadmill, sitting on a bike) you may be blind to the other possibilities out there. 

Being open-minded for change and seeing advice may lead you to learn that there are other ways to get cardio in and lose weight that doesn't involve sitting on a machine or running like a hamster on a wheel while staring at a TV :)

Whether you're trying to grow (strengthen) in fitness or nutrition, or you're trying to grow your career or family life, these two principles always remain. 

Openmindedness (ego) and blindspots. 

Practice. 

That's what it takes. 

Recognize that you have blind spots. 

Recognize when you're not being open-minded. 

Practice. 

Be self-aware. 

I know this was pretty deep for a Friday but it's what was top of mind. 

Have a great weekend. 

1% Better.

Dedicated to Your Success,

Doug Spurling

This journey is yours

Yesterday during a conversation with a client, she offered up a phrase that her husband mentioned when she was comparing herself with another person:

“This journey is yours, not hers.”

Have you ever found yourself on a treadmill at a commercial gym, wedged between two other people treadmills?  Sure, there are individual televisions in front of each of you, but you can’t help but find yourself sneaking glances to see just how fast they have they’re going. I mean she’s on 6.5 when you’re at 4.5…

C’mon. You know you’ve done it. Then you inadvertently changed one of their t.v. stations with your remote.

No? Oh….well trust me - it’s awkward.  

We compare ourselves to other people all of the time. Friends we see on Facebook, other people we see at the gym, members of our own community and people all over the world. It’s human nature to compare.

I really struggled in college when I looked around at all of my friends and saw how clear they were about their career paths. They had plans to be physical therapists, and pharmacists, a teachers – and every day I found myself flailing, blindly putting one foot in front of the other with little idea of where I was headed.

It’s hard to appreciate our own journeys because we’re so close to them. It’s especially hard when we look at other people whom we see as being similar to ourselves doing the things that we feel as though we should be doing. They do it better, they do it faster, they do it – period – whatever your “it” may be.

And in spending our time lamenting all that we are not – have not done – we don’t appreciate the richness of our own journey – hell sometimes we don’t even acknowledge the hills and boulders and mountains we’ve climbed to be right here in this moment. We ignore the lessons our scars have taught us – the value of stopping to take a moment and run our thumbs over those scars and to remember all of the work we had to put into healing.

People out there may walk a similar path as a you. They may share your interests or your goals and they might be further along in the process. But you’re not walking her journey.

You’re walking on your own path.

Try not to forget that.

The Worst Month...

August. 

Especially if you're in Maine, but really anywhere, August is tough. 

It's the dog days of summer, the beach is calling your name, and the last thing you want to do is a workout. 

Pair that with the time of year for vacations (lots of local camping), BBQ's, maybe some final plans with the family before the kids head back to school (whatever that may look like) next month, and you get the worst month in fitness. 

Guess what?

That's totally okay. 

Complaining about it, being negative about it, and worst case, not doing anything, is the last thing we want to do. 

This time of year I always remind everyone (myself included) of the laps around a track analogy. 

If our journey is a track, and results or drive is measured by the speed or distance at which we cover the lap, August may be a "walking" month. 

What do I mean?

Certain months of the year we're in a full sprint around the track. 

Things are locked in, we're feeling motivated, attendance is high, and we're going hard. 

For most that works well for January, February, March, September, October, and November. 

Let's call that half the year. 

But you can't be sprinting all the time, you'll burn yourself out. 

There are some months where you're just jogging around the track, you're making progress, but you're also not as dialed in as you would be in "sprint mode."

For most, that tends to fall in April, May, and June.

Finally, we have the "walking" mode.

We're still moving, we're still showing up, but the bar is not set too high. 

For most, those months are July, August, and December. 

Think of anything else in life. 

It's never the same every month. 

There is seasonality. 

Your life has seasonality. 

The most important thing?

We never stop moving. 

We never stop showing up. 

You may only get 3-4 workouts in during a month like August or December, but you're still moving. 

You may get 15-20 workouts in January because you're feeling motivated and ready to kick butt. 

There is no right answer, and there's only one wrong answer...

Doing nothing. 

You see, it's the months where we only "walk" or "jog" that breed the motivation and give us the energy to go hard during the "sprint" months. 

You know how hard it is to get back into something after not having done anything in a long time. 

That's why even a handful of workouts in August can be a win, as long at it gives you the kickstart to dial things in after labor day. 

August is tough. 

I get it. 

But keep the progress going, keep the laps going around the track, and just show up. 

We'll take care of the rest. 

1% Better.

Dedicated to Your Success,

Doug Spurling

Great Expectations

Vinnie saw the three women approaching across the Bowdoin practice field, and promptly sat down in the grass, waiting. As he expected, all three stopped and fawned all over him.

At 12 weeks old, and in the midst of a pandemic, my basset hound puppy hasn’t met that many people.

And yet, he has expectations of everyone he meets.

Last week on our walk, we passed a man who was power walking, lost in his headphones and on a mission. Vinnie stopped mid-trot, sat down, and watched the man walk past, seemingly confused.

Given that he’s had few interactions with strangers, I’m not sure where he developed the expectation that everyone in the world is his friend and wants to say hello, but he’s got it. And though I know we anthropomorphize our pets all of the time, he looked sincerely disappointed (ok, he’s a basset hound, he always looks sad. But still) when someone walked by him.

I’d be willing to bet that all of us have expectations, the origins of which we can’t always identify, especially of ourselves.

I don’t remember my parents ever telling me that they expected me to be an A-B student in school – in fact when I got my first D in Plane Geometry I don’t even remember my parents’ reaction. But I’ll never forget my own – I was devastated.

I’d come up short. I’d failed. I’d put in my best effort and fallen drastically short of my expectations. And it didn’t feel good.

In many ways, expectations are helpful. They give us a sense of directions and standards and can help us with motivation. There can be a time and a place to ask a lot of ourselves. But sometimes we set expectations that are unrealistic, assuming that if we set those goals for ourselves that we will somehow find a way to hit them.

But when we come up short – when we encounter a road-block, either internally or externally, that can really jack up our stress levels and lead to an endless string of internal self-loathing. Or sometimes external too. What comments do you say aloud under your breath when you talk to yourself? (I’m super guilty of this…and my self-deprecation is absolutely my way of coping).  

And while I’m not suggesting you set the bar so low you can trip over it (though as I’ve written in the past, some days I have pants on and that’s what I’ve got), I am suggesting that you take a minute to step back and re-evaluate those expectations.

Do you even know where they come from? Did you set them or did someone else set them? What’s the time frame you have on those expectations? Can you be kind to yourself if you find that you need to allow yourself more time than you originally expected?

Perhaps the best question I can ask is this:

Would you set the expectations you have of yourself of someone else about whom you cared deeply?

Take a minute, right now – list out some of your goals. List out your timeline and your expectations. Be reasonable with yourself. Remind yourself that there will be problems and you will have to adapt. Hold yourself accountable yes, but don’t judge yourself too harshly.

Make adjustments, be kind to yourself, and keep moving - one foot in front of the other.

 

 

 

 

 

 

 

Guilt & The Infinite Game

There’s a common theme I’m seeing right now…

Guilt.

People are feeling stressed more than ever, and that’s causing a lot of guilt.

Guilt that you’re not giving areas of your life the attention they deserve.

Maybe you’re not getting your workouts in, maybe you’re not giving your kids the attention they deserve because you’re trying to save your small business, or maybe you just feel guilty because you feel like you could be doing better and you’re just not doing it.

I want to reassure that feeling guilt right now is totally normal.

I’ll tie it to fitness/health, but as always, this applies to any area of life.

Although you may feel guilty because you’re not being active, or you just can’t think about working out right now, I challenge you to think about it differently.

All of these “wispy” personal development tools and tactics I talk about over and over are really important right now.

When things are rolling smooth you don’t need to worry about mindset, about remembering your why, or about 1% Better.

However, when a challenge is presented like it may be now, that’s when the real test comes.

But here’s a mindset shift I challenge you to make.

It’s a game…

This game we’re all playing is an infinite one.

Until some catastrophic event happens and wipes out the entire earth, humans are not going anywhere anytime soon.

We can at least comfortably say that our kids, their kids, their kids, and their kids will be here, right?

And isn’t that the point of all of this?

To be fulfilled, to be happy, and to play the infinite game.

The never ending game of getting better, living your life’s purpose, and leaving the world a better place than you found it.

Now, to bring all of that down to reality…

We often act like we’re playing a finite game, when in reality, this is an infinite game, a never ending game.

Here’s what I mean…

A baseball game is a finite game.

There is strategy and performance that goes into the game, and at the end of the time a winner is determined based on the scoreboard.

But life is not like that, yet we make decisions like it is.

Let’s look at the game of fitness, of health, of wellness…

In order to be at your best, to live the healthiest life, to be around for your friends and family as long as possible, I think we would all agree that working on your health and wellness is important, and that it is something that will always, in some capacity, have to be a part of your life.

It’s an infinite game…it never ends.

However, we often make decisions or tell ourselves stories based on it being a finite game.

“Let me lose 20lbs and then I’ll be happy.”

“I’m going to do this 30 day cleanse and then I’ll be good.”

Those are all decisions, strategies, and beliefs for a finite game.

Fitness is not a finite game.

So, although you may feel like you’re “losing the game” right now.

Don’t stop playing the game.

Get back in the batters box and try it hit a single.

Just show up, do something.

Don’t hold yourself to high expectations right now, just do something.

Just keep playing the game.

1% Better.

Dedicated to Your Success,

Doug Spurling

Feeling competent

Once upon a time I was a softball pitcher, and I held my own.

Big fish, small pond – you know the tune.

A few weeks ago, while home in Pennsylvania, my 10-year-old niece asked if I would teach her how to pitch (insert proud Auntie moment). So we worked on a number of different drills, but when I asked her to re-visit one of them, she balked (pun intended).

“Eh…let’s not do that one.”

“Why not?”

“Because I’m not very good at it.”

Oh suh-nap. I had just made one of the biggest mistakes a coach can make. In my excitement to have her perform the drill correctly, I’d over-corrected her. I’d given too much feedback and her very natural response was to avoid the drill that didn’t come naturally to her.

She didn’t feel competent performing the drill, so she wasn’t motivated to perform the drill. It happens to many of us in many different circumstances.

I avoided lifting weights from the age of 15-33 because my first experience in the weight room involved my epic fail at the bench press. I couldn’t lift the barbell off of my chest. The message I took away was that I sucked at it and therefore I avoided it at all costs.

Feeling competent at a task has everything to do with our ability to motivate ourselves, according to the Self-Determination Theory, which suggests that people are motivated to grow and change when their psychological needs for competence, connection, and autonomy are fulfilled.

We are not motivated to do something that we’re not good at. Which is one of the reasons that exercise can feel very challenging for many people, especially if they were ever made to feel less than competent when doing any kind of exercise.

That’s one of the reasons many people have scars from experiences in gym class and playground sports. We are drawn to what we are good at – and avoid the things that we aren’t. 

People need to gain mastery of tasks and learn different skills. When people feel that they have the skills needed for success, they are more likely to take actions that will help them achieve their goals.

Sometimes though, in order to move forward, we need to rely on the second piece of the SDT - connection. I was eventually able to talk Ady into trying that softball drill again, but it took her having some trust in me, and some trust in what I was saying to get back to it. She had to feel connected to me - like I was in it with her. Then she could try again.

Motivation isn’t quite as simple as only needing competence, connection and autonomy. But sometimes it can be helpful to understand that a feel of incompetence might be what’s getting in the way of your own motivation.

 

 

 

A Bit Morbid...

I want you to fast forward for a minute with me…

It’s the last day of your life on earth and you’re chatting with your kids or members of your family.

They ask you one final question…

“What are the three most important lessons you have learned and why are they so critical?”

Think about that for a moment.

Often times in this fast-paced world we live in today (even in the midst of a pandemic), the lessons we learn, the things we want to teach our kids…we first need to teach them to ourselves.

Things like…

Family first.

Never settle for anything less than you are capable of.

Treat others with kindness.

We all have our own lessons.

The power of that question is that presently, right now, you are actively learning these lessons.

We know that in order to learn a lesson we often need to fail at it first.

You are in the middle of failing at the same lessons years from now you’re going to be teaching.

For example, let’s look at the the lesson of “never settle for anything less than you are capable of."

In order to have that be a “lesson” you need to have previously settled for something less than you were capable of.

I just think that’s so cool, hence why I love the question.

We are all actively failing, learning, getting better, trying our best, failing again, etc.

At the end of the day there are going to your deepest values, your deepest lessons that you truly believe in.

But in order to learn it as a lesson you have to go through failing at it first.

If you already have a lesson that you’ve learned make sure you’re actively living it each day.

If you are up for sharing your lessons I’d love to hear them.

Either way, I think it’s a great question for us all to reflect on.

1% Better.

Dedicated To Your Success,

Doug Spurling