Pivot.
That’s been my word over these last two months, and that’s what our team and each of you have had to do.
Pivot; stay centered, stay focused, and change direction.
Yesterday we got the news that gyms will not be able to open their doors on June 1st as originally planned.
After I let the news sink in, I thought to myself…
“Our doors have never been closed.”
Since the beginning of all of this, I have never said that we closed.
We just transitioned into online services.
Our team is working harder than ever, putting in more hours than they ever have, and thanks to your support, we’ve been able to retain 100% of our team.
We’re still delivering great coaching, and impeccable accountability, all supported by a (virtual) community.
In fact, since Mid-March when this all began we’ve delivered over 700 virtual training sessions, and over 650 1:1 strategy sessions or personal accountability calls with clients.
So, am I bummed that we can’t open our physical doors on June 1st?
Yeah, of course.
But our mission has always been to change lives, to empower those intimidated by the typical gym to live stronger lives, and we’ll continue to do that every single day just like we have been since 2012.
In last night's Facebook Live video in our client-only Facebook group (linked below), I talked about the mindset that needs to shift for all of us.
For years, we measured success by how many times we walked through the door to the gym.
Although I’m looking forward to that day, just like all of you, the biggest lesson we’ve learned over these last two months is that we can still change lives, even if it’s online.
We can still coach you, we can still hold you accountable, and we can still maintain our community, albeit virtually.
In fact, we have had dozens of clients get better results during this pandemic because of increased engagement with the convenience and flexibility of getting coaching online.
So, as I mention in my video, the deliverable doesn’t change, just how we deliver it must be different right now.
Why do I say all of this?
If you haven’t engaged in any of our online sessions or hoped on a 1:1 call with a coach I have one question for you…
Will you try it for me?
Just try it.
If you don’t like it, I get it. However, until you try it, you truly don’t know.
So, what’s next?
Here are some of the things we’re doing….
I have daily calls into the Department of Economic & Community Development (DECD), which I’m told makes the business decisions during this pandemic to see if we can get an exception and approval because we are not a health club, we are a personal training gym.
As you know, we run an appointment-based model, can keep sessions to 4-8 people, and feel very confident in our safety and cleaning protocols in place, all of which I have shared in past memos.
While we await a return call from them, we will continue offering outdoor workouts of 10 or fewer people.
These have been a great complement to our online offerings, and we can plan to really ramp up the offerings of these starting next week.
As a reminder, we’re finalizing the schedule every Friday for the following week, so please wait until Friday to book your sessions for the following week.
We are also allowed to offer 1:1 private training indoors, so we will be putting some offers out for that in the coming days.
Of course, we will continue to deliver 10+ sessions a day online for those who are not comfortable or can’t participate in the outdoor sessions.
Please also utilize the benefit of doing 1:1 Strategy Session calls with a coach to hold you accountable, problem solve, and keep you motivated throughout this.
Finally, whenever we do get the green light to open our physical doors again, we will be ready.
Whether we get an early approval, or we have to wait a couple more weeks, we’re ready.
As I’ve mentioned in previous memos, we have an enormous amount of safety and cleaning protocols in place including keeping every session to no more than 8 clients where you will have your own 10x10 “pod” with your own equipment so you don’t need to share, hourly cleaning protocols, and more.
Pivot.
That’s what we’re doing today, once again, and that’s what I’m asking you to do with us.
Together, we will get past this, and we will be stronger on the other side of it.
1% Better.
Dedicated To Your Success,
Doug Spurling
PS: I know not everyone is on Facebook which is why we also e-mail so much, but if you're not in our client-only Facebook Group you're really missing out. Below is a live video I did last night after getting the news...
