What Does 1% Better Really Mean?

I remember when Kaden first started learning how to walk it was of the coolest things to watch.

If you’re a parent you know what I’m talking about.

One day they can pull themselves up and stand next to the couch…

The next day they only hold on with one hand…

Next thing you know they are standing, but their legs look they just ran a marathon, shaking and unsteady.

Then, in what seemed like a matter of a week, everyday Kaden took another step, fell, got back up, took a step, but everyday he got better.

Gradually taking more steps day by the day, you pick your head up and he’s walking, now running all over the place.

That is one of my best examples of one percent better.

You read it every day.

You see it in our facility, on our website, I end every e-mail with it, and we say it a lot. 

1% Better. 

But what does it actually mean?

I think it starts with why. 

Why does Spurling exist?

Spurling exists to impact, empower, and change lives through strong coaching, continual accountability, a family-like community, and a desire to get 1% better each and every day.

That's our mission. 

That's why we do what we do every day. 

You’ll also notice that it says nothing about fitness.

It just talks about impacting, empowering, and changing peoples lives through coaching, accountability, and a strong community.

Now, we built the one percent better motto and the strength of the Spurling brand with fitness, but that’s really just the “tool” we use to impact, empower, and change lives.

As you’ll see, it’s much bigger than that, it’s about positive change as a whole.

Speaking of fitness and getting better…

In an industry that has no regulations and "weekend trainers" giving you information, it can be tough to know what's right. 

You get thrown lines like...

"Lose 20lbs in 20 days."

"Take this pill to speed up your metabolism."

"Eat this food to shrink your belly fat."

"Do this one exercise to tighten your tummy in ten days."

Those are all great examples of nothing but good marketing trying to promise you a quick-fix. 

And you know what happens...

You try it, maybe you see results for a week or two, maybe a month, and then you gain it all back, plus more!

Am I right?

1% better is the opposite approach. 

It's about slowly chipping away at things. 

Realizing this is a journey and a marathon, not a sprint. 

There is no end. There is no destination. There is no break or pause. 

It's falling in love with the process. 

1% better every day. 

Just a little better than yesterday. 

It could be that you got one more hour of sleep.

It could be that you got one extra round in on your circuit... 

Or maybe it's one more serving of vegetables...

One more hour spent with family. 

It's small behavioral changes that don't seem like much but have both a compounding and sustainable effect. 

Not only do you get better results in the long-term, the results you do get, you actually keep!

Now, that makes perfect sense with fitness.

However, isn’t personal development and “getting better” a life-long, all encompassing journey?

Of course I want you get healthier and improve your fitness…

How about becoming a better husband, wife, mother, or father?


How about becoming better with your finances, and have that slow and steady daily chip away approach that we talk about with fitness, with your finances?


What about changing your mindset, developing a growth mindset not a fixed mindset, and working on your emotional and spiritual improvements?


Developing in your career or building a business. It’s all about the daily improvements, there is no such thing as an “overnight success.”

One percent better is a way of living, it’s about personal development in all areas of life; physical, emotional, spiritual, vocational, financial, social, and intellectual, the seven dimensions of wellness.

That’s not meant to overwhelm you.

It’s meant to excite you, to show you the possibility that there is so much positive change we can make.

In any change, it’s about one percent better, waking up and saying how I can be a little better than yesterday.

Just take one action. 

We know that motivation is not something that you just wake up with. 

Motivation comes from action. 

You start doing something small, the momentum builds, and motivation is built through the action. 

That one thing, 1%, could be the thing that kick-starts everything. 

Does one percent better have a single definition?

I don't think so. 

I think each of us has our own definition of it. 

Our story. 

Ultimately one percent better is here with the goal that this stuff can be fun and enjoyable if you make it part of your day and surround yourself with the right people that will motivate and inspire you to be a little better every day. 

1% Better. 

Dedicated to Your Success,

Doug Spurling

PS: I love the one percent better way of living so much, and have seen the positive impact it can make so many times, that I wrote a book about it. One Percent Better; 50 powerful lessons that will change your business...and change your life. If you’re reading this that means you’ve supported me in some form, and I love for you to join me for the launch of my book at a signing party on March 14th, at 6:30pm, held at the mothership, Spurling Fitness. As a thank you for attending, I’ll give you a free copy of the book. If you can make it, please RSVP today so I know how many books to order…and how much food :)

Click here to RSVP --->>> One Percent Better Book Launch