The Single Key...

I'm back from a fun filled trip to good ol' Louisville, Kentucky and I'm here today to talk about our favorite word. 


We all need it, but how do we get more of it?

And what does good accountability look like?

This past week I sat inside of a hotel conference room for three days with 9 other gym owners. 

These nine are my accountability group. 

They own gyms all around the world, some similar to Spurling, some completely different. 

However, we get together formally 3-4x a year, catch up, share what's working, and get help with what we're struggling with the most. 

In between the meetings we check in with each other, text each other, and hold each other accountable. 

Well, something interesting happened this weekend. 

One of the guys in the group asked me if I had finished Project X (I can't tell you the real name because I don't want to ruin the surprise)?

I said no. 

He called me out and said that last meeting I said I would have it done for this meeting. 


Slap in the face. 

But guess what?

You can bet your tail that will be my focal point until it's finished and that conversation will be all the motivation I need to finish it. 

He held me accountable. 

Fitness is the same thing. 

There's a reason why I don't' spend these e-mails writing a lot about nutrition tips, exercises, and workouts. 


You can find that stuff anywhere, and I don't think that's what you truly need. 

What all of us need more of in fitness is coaching and accountability. 

We know we shouldn't have that ice cream, but if we don't have someone holding us accountable, we're going to eat it anyway, it doesn't matter how educated we are on the nutrition information of ice cream. 

So, how do you get more accountability?

1. Get clear on your goal. Before you can find something or someone to hold you accountable, you need to know what you're going after. 

2. Join a group of like-minded people. The best part of Spurling Fitness is not the exercises or nutrition tips we give, it's the people. The people that are all after their individual mission, but work together to lift each other up. 

3. Post it socially. Just me writing this e-mail is more accountability. Someone may reply three months from now and ask about "Project X." Just knowing that is enough accountability for me to finish it. By posting your goals on social media, telling it to a friend, or putting it somewhere where others can see it you increase your accountability drastically. 

4. Get a coach. I pay a boatload of money to be a part of that group that I talked about above. But the return I receive from the education, coaching, and accountability that comes from all of them is priceless. Find a coach or team of coaches that will be there to check-in with you, push you, inspire you, and hold you accountable. 

5. Show up daily. Accountability is like bathing, it's required daily. Whether it's texting a buddy, booking an appointment on your phone, or checking-in on Facebook, you need to do something daily. Accountability is not a one and done thing, you need relentless daily follow-up, forever, and always. 

I truly believe strong accountability is the difference between little to no results and strong any aspect of life, but especially fitness. 

How are you best held accountable?

1% Better.

Dedicated to Your Success,

Doug Spurling

PS: We just opened up 12 spots for our nutrition accountability group that starts on 7/3. If you need nutrition accountability join here >>> Nutrition Accountability Group