Come For The Fitness, Stay For The?

Being January in the fitness industry a large chunk of my week right now is spent meeting with potential new clients. 

I love it. 

I get to sit down and chat with them, learn more about them, see what they're looking for, and see if we can help them. 

It's funny, I still wouldn't call myself an expert, but after meeting with potential new clients for the better part of a decade now, I pretty much know within five to ten minutes if they're a good fit for Spurling. 


Come for the fitness, stay for the community. 

That's it. 

It's not their fault, and you probably remember your first day, it's extremely nervous, I get it.

I do everything I can to calm the nerves, build the confidence and show you that you can succeed. 

When someone first walks into Spurling it's like walking into one of those mirror fun rooms at the amusement park. 

You see all kinds of shiny objects, you don't really know where to look, what anything is, and you're scared as all hell. 

In the beginning, I'm answering questions like...

Where's your cardio?

How much does it cost to go here?

How do I use that piece of equipment?

How fast can I lose this (as they grab their midsection)?

And those are all fair questions...

But one of my goals, whether it's in that meeting, over a platform like this, or when I see you in the grocery store, is to give you the message that you may come for the fitness, but if you stay, you'll stay for the community. 

For years, people have been taught that a gym is a place they pay to rent equipment, maybe get a quick greeting from the front desk (maybe), and take a few classes. 

They're left to figure it out on their own. 

Well, as you know, we aim to be different. 

When people ask where all our cardio is, I point right to the ropes and the sleds. 

I educate them that you don't need me to tell you to walk for 20 minutes, you can do that on your own, but what I can do is coach you to push that sled and slam those ropes for a few minutes. 

One, it will be much more fun, and two, you'll get a lot better result. 

Plus let some good stress out.

When people ask how they use a certain piece of equipment I tell them not to worry, they don't need to know how to use it, that's just a tool for the coaches, and they'll be with you every single workout to show you how to use it. 


The magic is still not made until I can show them that they're not actually joining a gym. 

They're joining a community. 

They're hiring a team of experts, not just some random trainer. 

We'll not only greet you, but we'll be by your side at every workout. 

Oh, and we'll get to know you, learn about your interests and hobbies, ask how your kids are, and you can come hang out with us after the workout and drink wine and watch Wonder Woman (next Thursday, 2/8, @ 7pm...I'm not kidding). 

If they can switch the gear, sure we want to get results in fitness, and I know that's why you're here, but you'll stay because of the awesome community. 

You'll stay because you want to be a part of something bigger than yourself. 

You'll stay because you value the relationships, not just the workouts. 

That's where the magic is made. 

That's when I know you're "drinking the Kool-Aid."

Come for the fitness, stay for the community. 

If you're a part of the Spurling community, what's the part you value the most?

If you're not a part of the Spurling community, what the heck are you waiting for!? 

Reply to this e-mail and Melanie will set up a time to sit down and chat with me. 

1% Better.

Dedicated to Your Success,

Doug Spurling 

PS: Our 90 Day Clean & Lean Challenge is filling up fast. Learn more and grab your spot here.